If you remember sports betting from the 1990s as you visited a soccer stadium with your grandfather, you might find it hard to believe it is back, it is electronic and seen as a new type of e-business. Thankfully, sports betting online has become far cooler. To find out what exactly it is, we asked our Bepace experts to share their knowledge…
What is Sports Betting Online like?
Sports betting online has become popular due to COVID-19 and the increased usage of mobile phones worldwide. It is nearly possible for everyone with internet access and a mobile phone to give betting a chance. Mobile sports betting is the easiest, most effortless, efficient, and instant way of placing wagers, as the only thing that it requires is that you download a betting app and, of course, bet. E-sports offers unusual types of bets, with top sites supporting a variety of unique bets you won’t find in any other competition. The digital nature of e-sports also makes it easy to keep up with a tournament even if you can’t watch every game. There are plenty of blogs that often post articles and analyses of the scene, so the gamer is informed all the time. This market has grown fast, and that has led to a rise in the price of wagers. Therefore, companies in this field needed to step up their game and offer better customer service and technology, which again led to a rise in e-sports betting popularity.
What are the trends in this field?
As consumers increasingly curate their own entertainment experiences, sports betting online is coming to the forefront. The compelling shifts among millennial consumers reached an inflection point, with sports gaming subscriptions edging ahead of pay TV subscriptions (53 percent versus 51 percent, according to Deloitte’s Digital Media Trends Survey, 13th edition). Just one year ago, these subscriptions among millennials were at 44 percent. Also, gaming platforms attract millions of daily viewers thanks to the close interaction between e-sports pros and their fans, both of whom often stream their own game play live. This phenomenon is not just limited to the stereotypical 18- to 34-year-old male gamer, more than 40 percent of Gen X gamers and almost 30 percent of female gamers watch e-sports weekly.
Finally, the business rules to remember…
Betting apps are considered essential parts of the core product itself. Because of that, major manifestations of the capabilities and potentials of mobile technologies and the Web 3.0 is the development of mobile betting applications as such. This is only natural if we consider that sports betting apps have a number of attractive features, that can’t be offered by the betting sites alone and that, of course, can’t be overlooked by customers. Customizing the interface and personalizing the services then means that your users get the maximum pleasure from the betting experience and may even enjoy exclusive online sportsbook bonuses. These promotions often revolve around certain themed events for a particular video game or tournament. Be vary that according to research, these consumers interact with advertising, and may be most influenced by television commercials and product placement in TV shows. Some of the techniques to consider when investing in sports betting are employing value bet betting techniques, utilizing information-driven marketing strategies, and using proper bankroll management.
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Alexandra Sabolova 